25Obtaining the perfect eyebrow isn’t an easy feat. While most opt to go the waxing or tweezing route, Seva is changing the game by offering an eyebrow threading service that is less painful than waxing, faster than tweezing but produces the same long-term hair removal results.

Founded in 2010 by Vas Maniatis and his wife Sonal, the Seva salon franchise is now in more than 100 Walmart locations across the country. The salon offers various beauty services in a comfortable environment at affordable prices, maintaining the mantra “Beauty to the People.”

Featured in Modern Salon magazine, the Maniatis’ explain the benefits and popularity of eyebrow threading. For those who haven’t experienced threading themselves, the husband-wife duo offer their advice. “Most people that haven’t tried threading just aren’t aware of the method yet. Unfortunately because of the increased popularity of threading, there is a wide disparity in the quality of threading practitioners as well as those who are teaching it. The biggest inhibitor to the growth of threading is lack of qualified practitioners, and there is a greater demand for threading services than there are threaders!”

To address this issue within its own franchise system, Seva has established its Seva Academy, which offers virtual online training that teaches its estheticians and cosmetologists proper techniques. The programs are also open to beauty salon professionals from outside organizations and members of the general public seeking to advance their skills in this field.

If you are interested in owning a Seva franchise and growing with a concept that offers constant support and resources, which resulted in being named one of the “100 Fastest Growing Franchises” in 2014 by Entrepreneur, visit www.sevabeautyfranchise.com for more information.