Ironically, “empowerment” is an extremely important word to Seva on several levels. In addition to being a motivational tactic that inspires our franchisees, Seva’s unique collection of beauty services aims to empower our loyal guests to go out and perform Seva.” Seva is a Sanskrit word meaning “selfless service.”
In terms of operating our business model successfully, why is empowerment so instrumental for Seva owners?
There are three key benefits of empowerment. First, it gives individuals the impetus needed to take responsibility for marketing and operating their business per the model the franchisor has built, and which is proven to work. Second, it emblazons franchisees with confidence they need to believe in the direction the franchise is heading. And, lastly, empowerment encourages accountability – to oneself and to the franchisor.
Seva channels empowerment to its franchisees with the resources and programs it dedicates to supporting their businesses on the local level – stimulating sales for their units as well as providing them with opportunities to open additional studios.
For instance, the brand’s collaborative brand fund leverages the marketing power of a national chain. Plus, Seva has continuously enhanced studio operations and advanced its award-winning technology systems.
Moreover, Seva supports its new franchisees with initial training programs offered through its proprietary Seva University™ curricula. The brand’s proven business model has been cultivated to attract individuals and ownership teams seeking to invest in a robust growth industry. From first-time entrepreneurs to seasoned business owners and corporate professionals, Seva appeals to a wide investor audience.
An example of the high quality franchisees who appreciate Seva’s support system and in turn are attracted to the Seva model was recently portrayed in a Franchising World article. Irfan Ali, a multi-unit Seva franchisee with four Southern California studios, described the guidance Seva provides him. He said, “the support gives you the confidence to move forward in growing the brand.”
If you are interested in learning more about how Seva has designed an award winning business model that is well positioned for growth given its strong support structure, visit www.SevaBeautyFranchise.com to get started.