The concept for what would eventually become Seva Beauty first came into the mind of Founder, Vas Maniatis, back in the late 1990’s during a trip to the Little India neighborhood on Devon Street in Chicago, IL.
There he witnessed a rare cultural phenomenon with his wife, who went to get her eyebrows threaded at a local shop. To his surprise, the place was packed and every chair in the salon was occupied by a woman having her eyebrows threaded and the threading took less than 5 minutes!
This was eye opening to Serial Entrepreneur, Vas, and he had a light bulb moment! How could he bring that type of cultural beauty practice to the masses?
Fast forward to 2008, the first pilot store Simply Eyebrows opened within a Big-Box retailer in Indianapolis, IN. The concept was an immediate success and has continued to grow since then. In 2010, Simple Eyebrows was rebranded as Seva Beauty, which means “To Serve Selflessly.” Later on, the menu was expanded to include additional services such as Lash Extensions, Brow Tinting and more.
Seva Beauty currently operates in 29 States and Puerto Rico with plans to continue growing both nationally and internationally. Today, Franchisees from coast to coast can join a company that has a proven track record, a reputation of being core value driven and a mission of bringing Beauty to the People®.